Westclox 1950 Big Ben Moonbeam Yellow Alarm Clock

This updated Westclox 1950's classic has a great vintage retro look that thousands of Americans know and love to wake to, every morning. Once dubbed The Considerate Alarm, it gradually wakens sleepers with a flashing soft LED light that increases in intensity. After 4 minutes, it sounds a bell alarm to waken heavier sleepers. Choose Light Only, Bell Only, or Light and Bell alarm options for the perfect personalized waking experience! The fully illuminated dial with a separate On/Off switch allows for easy reading even in the dark and lends ambiance to the room. Updated from the original design, this soft yellow Moon Beam with a copper band accent has an electric analog movement, and features an antiqued, Big Ben dial with brown Arabic numerals and hands protected by a convex lens. Also includes a snooze feature and battery back-up for timekeeping reliability during power outages (2 AA batteries, not included). Imported. Dimensions: 5"H x 7"W x 3"D.