Equity Time USA 30731 LED Digital Electric Desktop Alarm Clock

I've had the 30731 for about a week and am, thus far, very pleased.

When I began shopping for a new alarm clock, my primary selection criterion was that it have an LED display. Many new clocks have multifunction LCD displays which are nice except that you can't see them in the dark without pressing a button to illuminate them like an LCD wristwatch. Alternatively, some of these LCD clocks have projector attachments that shine a time display on the wall or ceiling, but you can't see them in a well-lit room! An LED display is visible under all ambient lighting conditions and seemed to me the most logical and straightforward solution.

Once the universe of clocks is narrowed to LED models, the next consideration is the size of the LED digits. They run anywhere from approximately 1/2 inch to 1 inch. I'm very nearsighted, so to be able to see the time in the middle of the night without my glasses, is purely a case of "the bigger the better". The 30731 has digits that are .9 inches high...Read more

I bought two of this clock because I'm sick of adjusting the time after a power outage.
The clocks sets the time automatically within 5 minutes of powering up. The only weakness is that even with the brightness (dimmer) sets to high, it is still kind of dim, and each LED segment has slightly different brightness. If you put it near the window, I think you may have difficulty reading the clock. However, I put them in shaded areas, so I can read the clock just fine. Still, I wish they can be brighter.
You can pick one of the four US time zones (PST, MST, CST, EST) via a switch. I did not test the alarm or battery backup.
AC cord has a small power brick attached at the end.
Imported from China.

At the time I ordered this, it was the only atomic alarm clock available on Amazon that stays lit all night (LED rather than LCD) without projecting onto the ceiling. It is very simple to set up. It gives the exact time, of course. The numerals are bright (even on the dimmer setting) and large enough to read from across the room without my glasses. It includes a battery backup so that if there's a power failure in the night, the alarm will still function for 24 hours, but there's no display without electric power.

Since the product information here does not include the physical dimensions of the clock, I am writing to say that the clock is larger than I thought it would be: 8.25" W x 3.5" H x 3.5" D. And the red numerals are quite a bit larger and brighter than those on a typical clock radio.

The alarm sound itself is high-pitched and not especially loud. This is a plus for me because it won't wake my sleeping partner. But it wouldn't wake a deep sleeper or...Read more