Equity by La Crosse 33100 Electric Alarm Clock with Lighted Dial

...a low-tech electric alarm clock. I bought this as a gift for my picky mother, who was distraught that her old bedside clock--a version similar to this one--died after many years faithful service. She wanted an electric clock (with a plug, not batteries) with a lighted dial and this one filled the bill. Simple, no frills..it tells the time and wakes you up. She also likes the silent operation (no ticking) and the soft-glow (kind of a pale orange) of the clock face. The first one I sent her didn't work, but Amazon replaced promptly with no issues.

If you're looking for an electric analog alarm clock you already know that there are very few in the market to choose from. You must avoid any that have a battery because, while you think the battery is for back-up, it isn't; the battery runs the clock, the plug-in runs the light (unless they otherwise note and I haven't found that).
So, I bought four different clocks through Amazon.
The Advance Electric, the Equity and the Westclox all light the dial by a small bulb near one of the numbers on the dial, either the 4 or the 9. Of these, the Westclox is the least obtrusive. The problem for me was the relative brightness of the bulb. It's not glaring on any of them, but it is bright in a dark room.
Only the Chaney back-lighted the entire dial and the diffusion of light that way was more subtle and restful. The Chaney has a smaller area devoted to the clock face numbers. Depends on how myopic you are as to whether that's a problem. The trade off is a...Read more

After checking out a lot of clocks, chose this basic. Did every thing it said it would except keep time; every 3-4 hours the hands stopped moving. The $5 return charge for the $10 clock made driving over it for Holloween more satisfying.